Why farming is the Biggest Job on Earth.

For us, at BASF Crop Protection, the answer is what inspired

us to develop a new campaign showing our appreciation and

support for farmers and growser around the world.

The campaign supports our business strategy by highlighting how we can transform our deep understanding of growers’ needs and challenges into innovative technologies and solutions.

To develop the campaign, we looked at how farmers and consumers see the role of agriculture as well as each other. Farmers should feel proud of their job; the take their responsibilities towards society and the environment very seriously.

BASF plays its part by working together with farmers to create. chemistry that helps them tp produce higher quality crops and yields, satisfying the needs of an ever-growing world population.

Powerful images of farmers and crops from around the world present the answer. Farming reallis is the biggest job on earth! The growers’ hands represent the hard work dedication exhibited by farmers everywhere. Our company is motivated and proud to also contribute to agriculture and the challenges growers face.

The answer is in the farmers’ hands!

Farming, the biggest job on earth

Making every seed count.

By 2050, nine billion of us will be demanding more food, food grown from seeds

Will all those seeds have enough farmland to grow? To make every seed count, BASF is working with farmers to create chemistry that combines their knowledge with innovative seed treatments.

These help crops resist disease and grow stronger, helping farmers make the best use of their resources. Seeds to feed more people from the same amount of land.

With help from BASF, it’s in the farmers’ hands.

Making the most of a precious resource.

In the future, the world’s going to need more crops, higher quality ones, too.

Thus, few things are more precious than the soil where those crops begin. To ensure the soil remains healthy tomorrow, it has to be treated with care and respect today.

BASF is working with farmers to create chemistry that can keep the soil fertile and fruitful with the right amounts of water and nutrients. Stewarding the land and planning for the future.

With help from BASF, it’s in the farmers’ hands.

Making technology work for the land.

With every year that passes, farmers are expected to produce more and higher quality crops to feed a growing and more demanding population.

Without technology, it would be an impossible task. At BASF, we’re supporting farmers to connect to innovation, solutions and people that will enable them to improve productivity, increase efficiency, and stay at the cutting edge of their profession. So growing demands can be met, year after year.

With help from BASF, it’s in the farmers’ hands.

Producing enough to feed the world.

In less than 40 years there will be 3 billion

people more on this planet.

So growing enough quality food from the land available will be increasingly difficult. This is why BASF is working with farmers to create chemistry that helps to maximize yields and produce fitter, healthier crops. It’s a big part of ensuring that we all have energy and enjoyment out of our food, day by day.

With help from BASF, it’s in the farmers’ hands.

Growing high quality crops.

The population is rising, as are people’s expectations.

The pressure is on farmers to maximize yields and produce crops of ever higher quality. Expectations can lead to great results.

That’s why BASF is working with farmers to create chemistry that helps grow the fit, healthy, high quality crops that the world wants.

With help from BASF, it’s in the farmers’ hands.

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